Have you ever noticed that most of the major homebuilders offer surprising incentives for anyone who buys their home and selects their “on-site” mortgage company to provide their financing? They typically offer this incentive through an arrangement where the seller will pay closing costs if the buyer of the home uses their “approved” lender.

Why do they do this?

            One of the major reasons is because it is a valuable incentive for the prospective homebuyer. It solves a need for them. The specific need is that most people buying a home are limited as to how much cash they have to invest. When the seller pays their closing costs, it’s an attractive offer. It makes it easier for the homebuyer to buy the house.

            Another reason large homebuilders offer this special financing incentive is because it helps them make sure that the homebuyer is in good hands in terms of their loan status. The builder knows what to expect from their financing partner and this helps them to have peace of mind that the buyer will be able to obtain their home loan and that they will be able to close as scheduled.

            Many banks and mortgage companies aren’t as responsive as they should be to the requests of property owners and sellers.

How can YOU do this?

            We’ve helped lots of For Sale By Owners create plans which provide the same benefits for the homebuyer and gives you – the home seller – assurance that you have an accountable home loan specialist.

            You will also be able to provide interested homebuyers financing worksheets so that they can gain some perspective as to what an investment in your home would mean for them on a monthly basis.